Anne-Flore Maman Larraufie

Anne-Flore Maman Larraufie

Executive Adviser

Dr. Anne-Flore Maman Larraufie is executive adviser of the Fondazione delle Arti – Venezia. She lives between Venice and Paris. She graduated from the Military Academy of Saint-Cyr as an Engineer, got an Advanced Master in Strategy and Management of International Business (SMIB) from ESSEC Business School (France), a Certificate in Advanced Studies at Thunderbird Business School (USA) and finally completed her Ph.D. in Business Administration at ESSEC.

After several working experiences in various companies including EADS and LVMH (Guerlain), she decided to set up her own consulting agency SémioConsult®, while teaching in prestigious business schools and Universities all around the world (ESSEC, HEC, Ca’ Foscari, Shanghai Normal University, etc.). She also became a delegate of INPI (the French IP-regulating body) for the European Union, and an expert on Made In France & Luxury for the French Ministry of Economy. She is an expert in luxury, consumer behavior, branding and counterfeiting.

She still pursues academic research and publishes in top-tier journals. She got recently the best paper award for her article on the e-semiotics of luxury, published in the Journal of Global Fashion Marketing.

Dr. Maman is also the Academic Director of the Advanced Master in Strategy and Management of International Business at ESSEC, for the three campuses (two in Paris and one in Singapore), and as such manages yearly more than 300 students and works with an administrative team of 6 people, all spread around the world. She is also the Academic Director of a Master in Management in the Perfume Industry in partnership with ISIPCA and she is the Academic Director of the MSc in Management (Grande Ecole) in ESSEC Afrique-Atlantique campus (Rabat, Morocco).



  • Chapters in Monographies: 4
  • Original Studies in indexed journals: 5
  • Other scientific papers: 15
  • Popular business papers: 25
  • Case Studies: 2


Board Member & Reviewer

  • Luxury Research Journal (member of the Editorial Board)
  • Journal of Consumer Marketing (member of the Editorial Board)
  • International Journal of Marketing Semiotics (member of the Editorial Board)
  • Journal of Euromarketing (reviewer)
  • Journal of Qualitative Research (reviewer)
  • Journal of Product and Brand Management (reviewer)